Hello World 👋

Hi there,

Thanks for stopping by. I’m using this space to share ideas, experiments, and ongoing lessons from my work across growth, marketing, and product strategy, especially in the context of product-led growth.

You can expect content here to touch on a variety of topics, including (but not limited to):

• Building and scaling growth systems

• Analysing product usage and monetization loops

• Deep dives into acquisition strategies

• Applying frameworks for activation, retention, and expansion

• Data and experimentation processes

• Learning in public: what’s working, what isn’t, and why

I take a systems-first, test-and-learn approach to growth, and I’ll be writing from that same perspective. Most posts will be rooted in real-world experience, pulling from work with startups, SaaS companies, and consulting projects.

I’ll also occasionally write about topics outside of work: how I’m using AI tools, reflections on team dynamics, or things I’m exploring creatively (like music, games, or pottery).

No publishing schedule for now. My goal is to keep things useful, honest, and a little personal.

Appreciate you being here. More to come soon.

Simon