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A space for my musings
Evolving Beyond MAU: How Buffer Shifted to a Behaviour-Based North Star (Part 2 of 2)
About this series This is a two-part series on rethinking North Star metrics at Buffer. In Part 1 we unpack why Monthly Active Users...
Sep 238 min read
Evolving Beyond MAU: Rethinking the North Star at Buffer (Part 1 of 2)
About this series This is a two-part series on rethinking North Star metrics at Buffer. In Part 1 we unpack why Monthly Active Users...
Sep 217 min read
Hello World 👋
This blog is a transparent space where I share real-world lessons, experiments, and case studies from my work in growth, product strategy, and tech: rooted in systems thinking, a test-and-learn mindset, and a bit of personal curiosity.
Apr 141 min read
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