A space for my musings

About this series This is a two-part series on rethinking North Star metrics at Buffer. In Part 1 we unpack why Monthly Active Users (MAU) stopped serving us , and in Part 2 we share how we redefined our North Star around Weekly Active Users (WAU). Together, these posts explore how metrics shape strategy, retention, and long-term growth. I've written these with help from my colleague Julian Winternheimer , who was instrumental throughout this process. This is Part 2 of a two-

About this series This is a two-part series on rethinking North Star metrics at Buffer. In Part 1 we unpack why Monthly Active Users (MAU) stopped serving us, and in Part 2 we share how we redefined our North Star around Weekly Active Users (WAU). Together, these posts explore how metrics shape strategy, retention, and long-term growth. I've written these with help from my colleague Julian Winternheimer , who was instrumental throughout this process. At Buffer, we’ve always

This blog is a transparent space where I share real-world lessons, experiments, and case studies from my work in growth, product strategy, and tech: rooted in systems thinking, a test-and-learn mindset, and a bit of personal curiosity.