CV
Professional Summary
I’m a growth and marketing leader with a focus on product-led businesses. My work centers on building scalable systems that support acquisition, activation, and monetization.
At companies like Buffer and Shopify, I’ve led cross-functional teams that combine data, experimentation, and go-to-market strategy to drive sustainable growth. I bring experience across performance marketing, product analytics, growth modeling, and technical marketing infrastructure, with a systems mindset that blends creativity and rigour.
Outside of my day-to-day, I enjoy sharing what I learn. I’ve taught marketing at the post-secondary level, advised early-stage founders through Antler, and explored how AI and automation are changing the way modern marketing works.
Whether I’m helping scale a growth engine or supporting teams in becoming more data-informed, I care deeply about the craft of marketing and building systems that create long-term impact.
Expertise
Growth strategy GTM Data & experimentation Branding
Product marketing PLG Organic marketing Lifecycle marketing
SEO / GEO Performance marketing Marketing operations
Work Experience
2022 - current
Director of growth marketing @ Buffer
At Buffer, I lead Growth Marketing and Growth Data, building scalable systems that drive acquisition, activation, and adoption through data-driven experimentation and cross-functional strategies.
2023 - current
Growth mentor @ Antler
At Antler, I advise early-stage founders on building foundational growth systems—helping them scale acquisition and go-to-market strategy with limited resources and high ambition.
2015 - 2022
Senior growth lead @ Shopify
At Shopify, I led acquisition-focused growth teams that developed and scaled marketing programs, infrastructure, and measurement frameworks to reach new markets and customer segments globally.
A lifelong learner
Reforge
Through Reforge, I’ve completed advanced programs in product-led growth, analytics, and strategic marketing, deepening my expertise in building scalable growth systems rooted in data and user insight. I continue to be a member of the Reforge community to this day.
Mount Allison University
I hold a dual Bachelor's Degree in Commerce and Psychology from Mount Allison University, where I combined studies specialized in marketing and behavioural science to build a strong foundation in both business strategy and consumer behaviour.
Interests
Beyond my core work in growth and marketing, I’m deeply passionate about product-led growth strategy, especially the intersection of product analytics, growth modelling, and monetization.
I’ve long been drawn to education, having taught at several post-secondary institutions and delivered hands-on workshops for businesses looking to level up their marketing and growth capabilities.
I’m also an enthusiastic explorer of AI, constantly experimenting with how new tools can enhance creativity, efficiency, and impact across teams.
Outside of work, you’ll find me digging into new music, lifting weights, golfing, playing video games, or lately, at a pottery wheel where I’ve found a welcome outlet to work with my hands and unplug.