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Hey there 👋,
I'm Simon.
I help people, products and companies grow.

A growth leader, marketer and data-obsessed operator.
My career has always been rooted in helping products and people grow. I’ve led growth and marketing teams at companies like Shopify and Buffer, scaling sustainable programs through data, experimentation, and strategic insight. Today, I lead Growth Marketing and Data at Buffer, managing a fantastic cross-functional team focused on acquisition, activation, and product adoption at scale.
Growth strategy Packaging
Lifecycle marketing
Go-to-market Product marketing
Product-led growth SEO / GEO
Data and experimentation
And more...
Recent blog posts
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